End to End Ticketing Solution
Client Overview
The client is a racing circuit, which has several race events
throughout the year, like Formula One, Moto GP, Motocross, etc.
The client has an online presence, wherein tickets for these events
can be purchased online.
Business Need
The client needed a system to be developed to:
- Manage the sales - online & offline
- Promotions
- Reporting
- Intuitive interface to manage the seating arrangement for
the entire circuit
- Ticket design, which was customized for each event
- Manage the Agent sales
Challenges
- The system needed to handle around 200,000 ticket sales for
each event, for events like Formula One.
- A visual seating arrangement system needed to be developed
to make it easier for the admin and the sales to team to handle
the sales.
- The ticket designing needed to be flexible to place the components
of a ticket anywhere. E.g. the date of the event, type of event,
seat & row number, ticket type, etc.
SABS's Role
SABS studied the current system being used and identified and
came up with a solution that addressed:
- Gaps in the functionality provided by commercial packaged
applications
- Aspects of the business process unique to the business
- Business processes for which solutions are unavailable in
the market
Some key features of SABS's development approach:
- Predefined methodologies and frameworks
- Structured and managed requirements definition process
- Proprietary tools to improve effectiveness of the development
process
- Process-oriented development methodology
- Strong focus on quality
- Rigorous program management processes
Benefits
The benefits of this solution include:
- Faster ticket booking process, since it has a very intuitive
interface
- Closer understanding of business processes has led to continuous,
incremental changes
- The system can handle the complete sales cycle, without having
to depend on other systems
- Irrespective of the race event type, the admin can set the
seating arrangement seamlessly
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