Higher Sales
Targeted Marketing
Twenty years ago, the average consumer encountered something
like 15 marketing messages a day. Today that number has grown
20,000% to 3000+ messages a day. In this morass of messages, customers
hardly even notice what’s being thrown at them, and most
mass marketing efforts end up wasted on audiences that fall outside
the target. In response, smart companies are dividing audiences
into micro-niches, or segments, and customizing messages, products,
distribution, and tracking based on new demographical data.
SABS works with clients to improve their ability to capture specific
customer data, using both internal and external sources to account
for recent shifts in age, wealth, ethnicity/culture, lifestyle
patterns, purchase history, geography, and distribution channels.
We then help clients (along with their suppliers and distributors)
use this sophisticated customer knowledge to predict product lifecycles,
generate higher campaign response rates, and increase product/service
awareness. When your marketing, sales, service, billing, and order
management groups are all using the same customer data, the result
is a much higher return on every marketing dollar.
For more information on our Consulting Services please contact
MahaDev Gupta at dev(at)sabslab.com or
+1-954-337-1596 |
